No bullshit please. Others are better at holding hands.

"Decision-makers don't do a good job if they are mainly busy with asset management."

With his offer, Bernhard Krusche supports companies that are working on their future fitness. He signals to the management staff: Working on it is fun, even if it sometimes hurts to say goodbye to cherished habits.

Whether on an organizational or personal level: As a coach and sparring partner, Bernhard Krusche shows you how to make your business fit for the future. His wealth of experience in business, entrepreneurship and ethnology will help you leave the beaten track and break new ground.

Bernhard Krusche accompanies change projects and strategy processes, develops managers and ensures that new ideas become innovations. As an ethnologist, he is primarily concerned with the question of culture.Culture eats strategy for breakfastfor a good reason that Peter Drucker's phrase has become a mantra in his work over the years.


Culture is the guardian of past successes. To face it leads to confronting all the powerful demons that protect us from change.

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